Sammy, is a Portland-based fashion and lifestyle influencer, who has built a personal brand defined by confidence, authenticity, and resilience. Over the past five years, she has transformed her body and her career, becoming a voice for body positivity and self-expression. Reflecting on this journey, she shared, “I never hid the work I put into my body, my brand, or my healing. I use humor, vulnerability, and style to build trust and connection with my followers.” Her journey into the digital world began as a way to document personal growth, both physical and emotional. at the begnning, Sammy posted to track her transformation, but quickly realized that her story resonated with thousands of women facing similar challenges. About that she said: “I started just wanting to share my progress, but I found that other women saw themselves in my journey. It was never just about looking good — it was about feeling good and being real”. In that sense, Sammy’s online presence spans multiple platforms, including Instagram and TikTok, where she connects with her audience through fashion, lifestyle, and the occasional playful video featuring her beloved mini dachshund, Dinero. Her collaboration with major brands like FashionNova has not only expanded her reach but also solidified her status as a leading figure in the curvy fashion space. “I want women to feel seen, sexy, and strong,” she explained, emphasizing the importance of self-love in her message. What sets Sammy apart in the competitive world of social media is her transparency. In As for that, she continued: “I’ve never hidden the work I’ve put into my body. I talk about the surgeries, the pressure, the process — all of it”. This openness has earned her a loyal following and a unique place in the industry, where she balances glamorous fashion content with candid insights into the realities of personal growth. Looking ahead, Sammy envisions expanding her brand into product lines, potentially including loungewear, swimwear, or even pet apparel inspired by Dinero. She also dreams of mentoring other women on building personal brands, encouraging them to embrace their full selves, flaws and all. “I want to show that you can be sexy, silly, and successful all at once,” she said, reflecting her multifaceted approach to life and business. At the core of Sammy’s message is a reminder that perfection is not a prerequisite for success. “Don’t wait to be perfect to start. Just start — messy, raw, and real. That’s what people connect with,” she emphasized. For Sammy, the ultimate goal is to make women feel like they’re enough just as they are, a mission that continues to drive her forward even when times get tough. This perspective, born from years of self-reflection and growth, has become a cornerstone of Sammy’s brand, resonating deeply with her audience and inspiring countless women to take up space with confidence and pride. Follow Sammy in: www.instagram.com/sammyy02k